Empowering product
and business through

Empowering product
and business through

I’m a Senior Product Designer specializing in UX research, Design System, Digital Transformation for SaaS & Enterprise Solutions and AI enthusiastic.

Recent works

Redesigning marketplace Auto.pt

From audit to action: transforming UX chaos into clarity

By The Namesake’s e-commerce

From audit to action: transforming UX chaos into clarity

I help digital products grow by designing clear and effective experiences.

I’m a Senior Product Designer with 10+ years in product and UX design, working at the intersection of user needs, business goals, and technical constraints. I help teams turn complexity into clear, scalable product experiences, through research, strategy, and hands-on design.

+16

years of design experience

+23

collaborations around the world

Shaping and being shaped by the design community.

From learning at world-class schools to
mentoring future designers, I stay connected to
the design community through active
collaboration, teaching and shared growth.

Shaping and being shaped by the design community.

From learning at world-class schools to mentoring future designers, I stay connected to the design community through active collaboration, teaching and shared growth.

What it’s like
to collaborate
together.

Become partners for the long run.

What it’s like to collaborate together

Become partners for the long run.

Let's work where strategy meets execution

I bring structure, clarity and energy to collaboration.
Whether you need a fresh perspective, hands-on support, or long-term design guidance.
I’ll meet you where you are and help move your product forward.

Who I've worked
with.

From startups to global platforms — always with
a focus on results.

Who I've worked
with.

From startups to global platforms — always with
a focus on results.

Design that scales clarity, not complexity

My approach to product design is rooted in clarity, not guesswork. I help teams and businesses move faster by aligning design with product goals and customer needs — from early strategy to final execution. Every decision is grounded in research, shaped by collaboration, and built to evolve.
Touchpoints

Let's get in touch...

If you're passionate about your product and ready to make bold improvements, I'd love to help.
Great design starts with great collaboration.
Ready to work together?

geral@bfsilva.com

This website stores cookies on your computer. Cookie Policy

Redesigning marketplace Auto.pt

From audit to action: transforming UX chaos into clarity

View Project