Structured thinking for
complex product
challenges

I help teams navigate ambiguity, align decisions and design scalable digital experiences.

Working together

Become partners for the long run.

I collaborate with product, engineering, and business teams to solve complex problems and create meaningful product impact. Rather than imposing a fixed structure, I adapt to your team’s culture, workflows, and stage of growth.

Some collaborations are more strategic, others more execution-focused,most are a mix of both. I’m comfortable contributing wherever design can create the most leverage, whether that means shaping direction, unblocking decisions, or refining the details that improve everyday user experience.

My goal is simple: integrate seamlessly, add clarity, and help move the product forward.

Where I add the most value

My approach is pragmatic, structured and impact-driven.

Product discovery &
problem farming

As a Senior Product Designer, I help teams clarify ambiguous product challenges through structured product discovery, stakeholder alignment, and user research. I define problem statements, success metrics, and opportunity areas that reduce risk and guide strategic product decisions.

UX strategy for complex

or legacy systems

I design scalable UX strategies for enterprise and B2B platforms, especially in legacy-heavy environments. This includes information architecture restructuring, workflow optimization, and long-term usability improvements that support product scalability and business growth.

End-to-end product

and UX design

From early concepts to high-fidelity interfaces, I deliver complete product design solutions grounded in user needs and business goals. My work spans interaction design, prototyping, usability validation, and close collaboration with engineering to ensure quality implementation.

Design system foundations
and scaling

I help teams establish or evolve design systems that improve consistency, speed up delivery, and support cross-functional collaboration. This includes component libraries, UX guidelines, and scalable UI patterns tailored to product and technical constraints.

Research, testing,

and insight synthesis

I conduct qualitative research, usability testing, and UX audits to uncover actionable insights. By synthesizing findings into clear recommendations, I enable product teams to make informed, data-backed design decisions.

Bridging design, product,

and engineering

I operate at the intersection of design, product management, and engineering — translating business requirements into practical UX solutions. My role often involves facilitating alignment, reducing friction between teams, and ensuring design decisions are both strategic and technically feasible.

What you can expect
from working with me

Outcome-driven thinking
Design decisions tied to business metrics, product strategy, and user value.

 

Clarity in complexity
Turning fragmented requirements, legacy constraints, and ambiguity into clear product direction.

 

Strong product judgment
Confident decision-making grounded in research, data, and experience.

 

Collaboration over handoffs
Tight work cycles with product managers, engineers, and stakeholders.

 

Pragmatism
Balancing ideal UX with technical, organizational, and commercial realities.

A flexible design process

I don’t follow a rigid framework. Instead, I adapt the process to the context, team maturity, product stage, risk level, and timeline.

Most collaborations touch these core phases:

Most collaborations touch these core phases:

01.

Understand the problem

Align on goals, constraints, and success metrics. This often includes stakeholder interviews, product audits, and rapid UX assessments.
02.

Explore & validate

Research, concept exploration, and early validation to reduce risk before committing to solutions.
01.

Understand the problem

Align on goals, constraints, and success metrics. This often includes stakeholder interviews, product audits, and rapid UX assessments.
02.

Explore & validate

Research, concept exploration, and early validation to reduce risk before committing to solutions.
03.

Shape the solution

Define flows, interaction models, and system-level decisions that scale beyond a single feature.
04.

Execute with quality

From wireframes to high-fidelity design, always in close collaboration with engineering.
03.

Shape the solution

Define flows, interaction models, and system-level decisions that scale beyond a single feature.
04.

Execute with quality

From wireframes to high-fidelity design, always in close collaboration with engineering.
05.

Learn & iterate

Testing, feedback loops, and iteration to continuously improve outcomes.
05.

Learn & iterate

Testing, feedback loops, and iteration to continuously improve outcomes.

Collaboration formats

Every partnership is slightly different. Depending on your goals, product maturity, and internal structure, my involvement can flex across different formats,always defined together, not predefined in isolation.

Embedded collaboration

Working closely with your team over time, contributing to product direction and execution as part of your core workflow.

Focused product initiative

Leading discovery, redesign, or strategic UX efforts for a specific product area or challenge.

Advisory support

Providing senior-level feedback, design critique, and strategic guidance to designers and product leaders.

Embedded collaboration

Working closely with your team over time, contributing to product direction and execution as part of your core workflow.

Focused product initiative

Leading discovery, redesign, or strategic UX efforts for a specific product area or challenge.

Advisory support

Providing senior-level feedback, design critique, and strategic guidance to designers and product leaders.

The format adapts to the problem, not the other way around.

The process is a tool, not the goal.
The goal is progress, clarity, and impact.

Let's get in touch...

If you're passionate about your product and ready to make bold improvements, I'd love to help.
Great design starts with great collaboration.
Ready to work together?

geral[at]bfsilva.com

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