I partner with teams to bring clarity, direction and measurable impact to digital products.
I’m a Senior Product Designer with 10+ years of experience in UX/UI and Product Design, and over a decade prior in Graphic Design. That hybrid background shapes how I work today: balancing systems thinking with craft, and business constraints with human needs.
I’ve spent the last years working on complex, high-stakes products, from B2B enterprise platforms to scalable digital ecosystems, often in environments where design maturity was still emerging. My role in these contexts goes beyond execution: I help teams make better decisions, align around real user problems, and translate ambiguity into clear, testable product direction.
I’m particularly effective in long-term collaborations, where I can embed with product, engineering, and leadership teams. I work hands-on across the full product lifecycle, from discovery and research to strategy, delivery, and iteration, always with a strong focus on measurable outcomes.
What consistently defines my work is impact. I care about how design improves adoption, reduces friction, accelerates delivery, and supports sustainable business growth. I’m comfortable navigating constraints, challenging assumptions, and asking the questions that help teams see their product more clearly.
Today, I collaborate with companies looking to evolve their products in a thoughtful, durable way, whether by strengthening their UX foundations, scaling their design practice, or tackling complex product challenges that require clarity and depth.
I help companies improve product performance through design, focusing on outcomes rather than outputs. My work connects user insight, business goals, and technical reality — not as parallel tracks, but as one system.
I’m particularly effective when:
• Products have grown without a clear UX direction
• Teams struggle to align around priorities
• Design needs to justify itself in business terms
• Decisions must be made with incomplete or imperfect data
• The ability to diagnose UX and product problems quickly;
• Clear framing of problems before jumping to solutions
• Design decisions that stand up to technical and business scrutiny
• Alignment across teams with different priorities
• Momentum in environments where progress feels blocked
I’m often brought in not just to design screens, but to raise the quality of decisions around the product.
I collaborate with companies as a Senior Product Designer, either embedded with teams or working as a long-term design partner. While I operate independently, my focus is on long-term impact, not short-term delivery.
If you’re looking for someone who can:
• Navigate complexity without oversimplifying it
• Balance strategy with execution
• Improve products even when shipping is constrained
• Think beyond design silos
Then we’ll likely work well together.